The fashion industry, more so than almost any other industry, is driven by individuals — individuals who capture the essence of a desired persona with their unique clothing and accessory designs. Individuals whose very names evoke images of glamour and style. Individuals whose names have become famous international corporate brands.
Burberry, Chanel, Gucci, Prada, Versace. Most people hear these words and think of things, not individuals. This association that your brain makes, going from the words to the collection of apparel and accessories synonymous with those words, is exactly what trademark law is meant to protect. As such, it is illegal for anyone other than the owners of the trademark to use these words, or similar words, in most commercial endeavors. Continue reading this entry