Tag Archives: branding

#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products

influencers
Social media influencers have become one of the most effective channels for companies to reach and engage with their target market online. So far in 2017, marketers have spent over $1 billion to have influencers post Instagram photos marketing their products. Last year, marketers spent $576 million. Because of the increased popularity with this new … Continue reading this entry

Fashion Branding: What's in a Name?

The fashion industry, more so than almost any other industry, is driven by individuals — individuals who capture the essence of a desired persona with their unique clothing and accessory designs. Individuals whose very names evoke images of glamour and style. Individuals whose names have become famous international corporate brands. Burberry, Chanel, Gucci, Prada, Versace. … Continue reading this entry