Tag Archives: copyright

Brand Protection: Looking Beyond Trademarks to A Broader Arsenal of Intellectual Property Tools

tools
Manufacturers may assume that protection of their brands can only be achieved through trademark protection of names, logos, and slogans. In fact, a broad arsenal of intellectual property tools is available to ensure that third parties do not infringe a manufacturer’s rights in its brand and products.  This article discusses some of the tools under … Continue reading this entry

You’ve Gotta Keep ‘Em Separated

supreme court
The US Supreme Court’s ruling in Star Athletica v Varsity Brands provides a path to copyrightability for pictorial or graphical elements of clothing designs and useful articles. Laura Ganoza and Julie McGinnis of Foley & Lardner explain. The US Supreme Court issued its opinion in Star Athletica v Varsity Brands in March. In an effort … Continue reading this entry

You’ve Gotta Keep ‘em Separated: Star Athletica v Varsity Brands and the Copyrightability of Elements of Useful Articles

Later this month, the US Supreme Court will hear oral arguments in Star Athletica v Varsity Brands. The central question presented asks the Supreme Court to clarify the appropriate test that should be used to determine when a feature of a useful article is protectable under United States copyright law. While the case involves cheerleading … Continue reading this entry